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Former UFC EMEA Vice-president, David Allen, Joins IMMAF

Jim Edwards

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The International Mixed Martial Arts Federation (IMMAF) has appointed David Allen as its new Director of Brand and Commerce.

The IMMAF is the international democratic governing body for the sport of MMA, founded from within the MMA community for the MMA community. Since its formation in 2012 the organisation has grown to a membership of 50 nations and has hosted three international Amateur MMA championships. With Olympian judokas, Kerrith Brown and Densign White, at the helm as President and CEO, an international board representing the global grassroots MMA community, and with support from the UFC, IMMAF boasts a strong technical and sporting foundation.

Previously David Allen was Senior Vice President and General Manager to the UFC in Europe, Middle East and Africa (EMEA). The role saw him responsible for the development and expansion of the organisation within the region through broadcast partnerships, live events, digital and social media engagement plus commercial partnerships. Allen headed the UFC’s first-ever show in a European stadium, Stockholm’s Tele2 Arena, headlined by Alexander Gustafsson vs. Anthony Johnson. The event drew a live gate of 30,000 fans and ticket sales of $3.1 million, making it the richest in the company’s history on the continent. He was responsible for the first all-women’s UFC title fight in the EMEA, between champion Joanna Jedrejczyk and challenger Jessica Penne for the Strawweight title in Berlin; as well as leading the charge on sell out Fight Nights in Dublin, London, Krakow and Abu Dhabi.

Born in Dublin, Allen kicked off his sports career with sportswear manufacturer Adidas in 1994. In 1998, he made the move to Nike where he held sales positions in the UK and EMEA business ahead of his promotion to General Manager of Nike Football EMEA in 2006. In this role, Allen led the team to over $1 billion in sales and the market leader position in the critical markets of UK, Italy, France and Spain. In 2010, Allen took on a new challenge within the Nike family and accepted the role of General Manager EMEA and USA for the UMBRO brand. He was responsible for creating the vision of the UMBRO brand, growing revenues, developing and delivering turnaround strategies to key markets.  Allen first joined the UFC in December of 2013 as Director of Events, Marketing and Communications for EMEA.

IMMAF President, Kerrith Brown, said:

“We are very excited to welcome David to IMMAF, with his vast commercial experience. MMA has seen unprecedented growth as a sport over the last decade; and IMMAF, as a global governing body, is facing great demand to expand at faster rate and provide a greater volume of services to its increasing membership. While IMMAF has made pioneering achievements for MMA and rests on a strong technical, sporting and ethical foundation, in order to meet demand in 2016 and reach our next targets, commercial growth will be a key driver. IMMAF has developed the core elements of a unique and innovative brand, and has an expanding broadcast footprint. The knowledge and experience that David will bring to IMMAF, will enable us to harness these elements to raise the IMMAF and IMMAF Championships brands to a whole new level. In turn this will help to increase IMMAF’s resources so that we can provide the best possible support and services to our membership and the development of MMA from the grassroots up to the professional level.”

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Interviews

Exclusive: Derek Brunson: “Anderson was definitely a little lubed up”

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Derek Brunson fought Anderson Silva back in February of this year, at UFC 208. Brunson would go on to lose the fight by controversial unanimous decision. However, the controversies didn’t stop at the questionable decision, Brunson also claims Silva was greasing during the fight. The Wilmington, North Carolina native, posted about it on Twitter a few days ago:

Speaking with MMA Latest, Brunson explained why he believes Silva was greasing during the fight. “Anderson was definitely a little lubed up. Every time I grabbed him he was just slipping out of everything, and his takedown defense was really good that night. I was definitely curious to know why he was very slippery, which I definitely think he had some kind of substance on his body. He knows I’m a wrestler obviously, he’s an old, savvy veteran, so he was definitely trying to play all the rules and be very strategic, and make it harder for a wrestler to grab him.”

Brunson is set to face Lyoto Machida come October 28, when asked about whether he was worried about Machida greasing, considering Gegard Mousasi accused him of doing so in their fight, Brunson admitted he wasn’t too worried.

Well I’m not too worried, but like I said, I put it out there because I know they’re friends and I know, obviously, that’s kind of what the guys do when they know they’re fighting a wrestler. They want to lube their body up really good to make it hard to grab hold, Anderson did a great job defending my takedowns. It’s because he was all greased up so he was able to stop a lot of them. When I grab guys in the clinch, it’s very tough for them to get away and I’m pretty good with my Greco takedown. He was pretty much pulling through my clinch when I had a tight grip on him and if you have some kind of substance on your body it’s easy to pull them.”

Neither Silva nor his management have commented on the greasing allegations. Anderson Silva makes his return against Kelvin Gastelum later this year, in China. While Brunson makes his return to the Octagon on October 28th, in Brazil, where he looks to add Lyoto Machida’s name to his impressive list of victories.

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Announcement

Ovince Saint Preux Steps in to Face Corey Anderson at UFC 217

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UFC 217 just got even more interesting. Earlier this week, Patrick Cummins pulled out of his light heavyweight matchup with Corey Anderson due to a Staph infection. Corey “Overtime” Anderson was not happy with his opponents decision, even calling out his opponent on Instagram asking how Cummins could, “call it quits so far from fight night”.

The UFC left Anderson on the card, and he found an opponent through the magic of Twitter. Ovince Saint Preux tweeted out directly to Anderson stating:

It didn’t take long for Anderson to respond agreeing to the fight, tagging Mick Maynard and Dana White in his response.

Only a few short hours later, the fight announcement came from the official UFC twitter account.

 

This top 10 Light Heavyweight matchup should add to an already amazing card coming in November at Madison Square Garden. Saint Preux is coming off of back to back wins both due to the very rare von flue choke, he finds himself ranked #7th in the latest edition of the 205-pound rankings. Corey “Overtime” Anderson is 4-2 in his last 6 fights, but is coming off a brutal first round knockout loss to Jimi Manuwa in March.

With such a exciting fight added to this card, what do you see happening November 4th?  Will Corey Anderson bounce back and look to jump into the top 5 of the rankings, or will Ovince Saint Preux go for a third straight von flue choke? Let us know.

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*Watch* Bellator 185 Weigh in: Live Stream, Results

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Watch the live weigh-ins for Bellator 185 here.

Gegard Mousasi takes on Alexander Slemenko live this Friday night October 20th at the Mohegan Sun Arena in Uncasville CT. This is the first appearance for Mousasi in the Bellator cage as he looks to secure a title shot with a win over the very tough former Bellator champion Slemenko. Joining these men of the main card will be a pair of welterweights as Neiman Gracie from the famous Gracie BJJ family takes on Zak Bucia in the co-main event.

Full Weigh-in Results: (Updated in real time)

Main Card:

Gegard Mousasi (185) vs. Alexander Shlemenko (186)
Neiman Gracie (170.5) vs. Zak Bucia (170)
Heather Hardy (126) vs. Kristina Williams (126)
Ryan Quinn (155.5) vs. Marcus Surin (155)
Ana Julaton (125.5) vs. Lisa Blaine (122)

Preliminary Card:

Jordan Young (200) vs. Alec Hooben (194)
Costello van Steenis (185) vs. Steve Skrzat (186)
Vinicius de Jesus (170) vs. Joaquin Buckley (171)
John Beneduce (154.5) vs. Dean Hancock (155)
Timothy Wheeler (144) vs. Pete Rogers (144)
Don Shainis (150) vs. Matthew Denning (149)
Frank Sforza (149) vs. Vovka Clay (150)
Kevin Carrier (156) vs. Jose Antonio Perez (153)
John Lopez (126) vs. Billy Giovanella (125)

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