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Getting to know: David Allen, UFC VP of Europe, Middle East & Africa. Part 1

Stephen Howson

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David Allen is a name few in MMA are overly familiar with. But you soon will be. His area of operation covers around 60% of the countries on the planet. His remit? To introduce those countries to the UFC. Be it via TV deals, live events, or even corporate expansion by introducing UFC gyms or UFC fit. It’s a frightening prospect. But David appears to be enthusiastic about the challenges that lay ahead. David’s official job title is Vice President of Europe, Middle East and Africa. I met up with him a week ago to discuss what plans he has for his region and what the UFC is doing with TV and digital around the world. This is part one.

MMALatest: Europe, Middle East and Africa, that’s some territory isn’t?

David Allen: It’s pretty big! It’s actually 129 countries, covering from the north of Russia all the way to South Africa and the west of Ireland all the way to the west of India and everything in between, so while it is a pretty big region, it’s also a big opportunity. We’re a brand new company really, 22 years old, 14 years under Zuffa leadership and if you take last year in 2014 we visited 5 countries in this region. We went to Abu Dhabi, Dublin, Berlin, London and Stockholm and we’ve loads more opportunities than we can handle at this moment in time.

MMALatest: Two new territories are about to open up this year, Poland and Scotland have events booked already, where’s next?

David Allen: I can’t win this one! All last year people were asking me ‘can you come to Poland’, ‘can you come to Scotland’, ‘when are you bringing Joanna to Scotland?’ ‘can you bring Jan Blachowicz to Poland?’, and whatever else. So where’s next? It’s never an easy one. We’ve all these countries, as I said over 129 of them and how ever many principalities, but we have to focus our efforts on where we want to go. So this year we returned to Stockholm with the biggest MMA event ever held in Europe, second biggest the UFC has ever done, in January and for Alex to be walking out at 3am, people were still coming into the arena as Alex was walking. The way I look at it is that 30,000 people decided to come and watch the UFC live at 3am rather than go to bed, which is a brilliant thing. Returning to Stockholm was a brilliant thing. We’re exploring new markets in Scotland and Poland, and also returning to Berlin in June. We’ve got plans for a couple more venues back end of this year, some will be new, some will be a return. That’s all I can say about it. It’s never as easy as people think, we can’t just turn up, every arena in the world isn’t just waiting for us to come and take their dates, you’ve got rock concerts going on, you’ve all different things and the arenas are full.

We’ve got our calendar and our schedule, and then you’ve got a schedule of fighters. We’ve got in excess of 500 fighters on the roster at this moment in time. Matching them up, getting everyone fit is pretty difficult, or easy to line it all up. What I will say is we will be going to new markets, we will be to some favourites, and places where there’s a huge fan base, there’s two markets we haven’t been to and that’s Russia and France.

Russia is a huge market, we’ve just opened our TV broadcast deal in Russia on Russia 2, which is a free to air station, the equivalent of BBC in the UK. The card in Stockholm was the first broadcast they did and it was watched by 55 million people. So we know that’s a huge market for us and we’d love to be in Moscow or St Petersburg. They’re really loving the viewing figures they’re getting for us.

France is the other big one. We know the size of the French market. Not just through MMA, but Judo and BJJ and Boxing. It’s somewhere that’s really special, but we’ve got some complications. We’re not banned, we’re just not allowed. There was a recommendation from the European Courts back in 2001 to not allow cage-fighting and the French authorities have taken that to heart. So they do not allow the sport. Our job is to educate. Our job is to open up that market and make people really understand what we’re trying to do. We’ve a lot of supporters right through government, but also a lot who don’t understand what Mixed Martial Arts is all about, but we’ll get there.

 

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2 Comments

  1. George Gonzales

    March 7, 2015 at 9:58 pm

    Looking forward to part 2.

  2. Pingback: Getting to know: David Allen, UFC VP of Europe, Middle East & Africa. Part 1 | TheMMAcommunity.com MMA News Feed - BETA

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Exclusive: Alexander Gustafsson eyeing summer 2018 return- wants title shot next

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Top light heavyweight contender Alexander Gustafsson hasn’t fought since an impressive knockout win back in May, against Glover Teixeira. “The Mauler” is currently on a two-fight winning streak, and for many people, is seen as one of the most logical names to fight for the title next.

Currently absent from the Octagon since May, speaking to MMA Latest, “The Mauler” explains why he’s been on such a long layoff. “I have had an injury in my shoulder,” Gustafsson told MMA Latest. “I had a surgery a couple of months back where they put in a titanium plate to keep my collarbone in place. But that plate was taken out last week so I am back to training and slowly but surely getting better with all the rehab. I’m excited to be back in the Octagon soon.”

After so many obstacles, Gustafsson details when we can expect him back in the cage. “If everything goes well with rehab, I’ll be back in the octagon in the beginning of the summer – right in time for the next title match!”

Volkan Oezdemir was calling out Gustafsson for a European number one contender fight, Gustafsson explains he was never interested in the fight. “No, my prior goal and my only interest is the title fight,” Gustafsson said. “If Volkan wins against DC he will probably be my next opponent.”

The title fight is “absolutely” what Gustafsson believes is next for him and don’t expect to see him in a number one contender fight first. “As I said previously, the title fight is my number one interest.”

With Daniel Cormier and Volkan Oezdemir fighting for the title at UFC 220, Gustafsson shares his thoughts on the matchup. “It’s an exciting matchup – DC is the more experienced fighter and he is a more complete fighter than Volkan,” Gustafsson said. “DC has also been in this situation before, Volkan has not.”

Back in July, Jon Jones failed his second test for PED’s after beating Daniel Cormier to regain his light heavyweight belt. Before the fights with Daniel Cormier, Jones went to war with Gustafsson back in 2013. Gustafsson shares his thoughts on Jones’ second failed test. “Disastrous is my first thought,” Gustafsson explains. “But for the sport, it is good that the truth is out. I wish Jon good luck in his rehab and he is one of the most talented fighters in the UFC.”

Gustafsson was also asked if he eyeing a rematch with Daniel Cormier and Jon Jones before the end of his career. “Of course, I feel good and I’m motivated,” Gustafsson said. “I would like to get the opportunity to match up against both DC and Jon before I retire.”

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Exclusive: Aljamain Sterling discusses upcoming fight and more ahead of UFC Fresno

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Alajamain Sterling is set to meet late-notice opponent, Marlon Moraes, at the UFC’s return to California. UFC Fresno is headlined by a featherweight fight between top contenders Cub Swanson and Brian Ortega.

Sterling was originally supposed to meet Rani Yahya before he was forced to pull out. Although the Moraes is a bigger fight, it doesn’t seem to matter much to the Brazilian Jui-Jitsu brown belt.

I don’t really give a sh*t honestly,” Sterling told MMA Latest. “I just want to fight, make money, whoop ass, and get paid, you know? That’s honestly all I really care about right now at this point in my career and I’m fighting to pay the bills. This what I chose to do and I have to keep the ball rolling. That’s honestly the way I’m looking at things right now and it is a bigger fight for sure. But at the end of the day, it’s another man standing in front of me trying to do the same thing, separate me from my consciousness, or detach a limb from my body.”

Sterling also shares his thoughts on his new opponent, Moraes. “I think he’s a great opponent,” Sterling said. “I think a win over him puts me in a position to fight for a number one contender spot or challenge for the world title.”

Another bantamweight who was also looking for a replacement opponent was Jimmie Rivera, but was a fight with ever a realistic possibility? “Yeah, it was,” Sterling said. “But it takes two to fight, so Rivera didn’t want the fight and here we are.”

So why did it take so long for a replacement to be booked? “Well if you look at the landscape of the top ten, top fifteen of the division, everyone was pretty much booked up,” Sterling explains. “So there really wasn’t no one readily available to fight, so that kind of left me to either take a stay busy fight or just kind of wait and see what happens.”

Sterling also discussed who he believes is next for him with a win. “Well it really depends on the landscape of the division right now,” Sterling says. “TJ’s (Dillashaw) talking about trying to fight Mighty Mouse, I don’t know if Mighty Mouse is going to take the fight and hopefully he, TJ, he’s fighting within our division so we can keep this division going. Right now this is the hottest division, I think, in my personal opinion. So for him to try to leave the division to go take a fight at a weight class when he didn’t clean out his weight class yet, that doesn’t make much sense to me. So hopefully the UFC keeps him rolling and keeps him active between the 135-pound division. I think TJ’s actually a really great fight for me stylistically, but right now the man I’m worried about is Marlon Moraes, he’s a tough opponent, has the legs kicks, and I can’t sleep on this guy.”

Speaking of TJ Dillashaw, Sterling was also asked if he watched the TJ vs Cody Garbrandt fight at UFC 217. “Oh definitely,” Sterling says. “I would have been, I’d be a fool not to watch that fight. I thought it was a great fight, I thought skillset was very close, I thought TJ was more well rounded. I think a lot of people called me crazy because I was saying TJ had a chance of touching him on the chin and knocking him out but if he didn’t it would be a five-round decision win for TJ. But he’s a very durable fighter, uses his brain, and he implements a great gameplan everytime he goes out there. I think the only reason he got dropped at the end of that first round was because he got a little frustrated and wanted the action to kind of pick up a little bit and in the second round he changed gears a little bit and he started to dictate the pace a little bit more. Cody’s just a big counter-fighter, counter-striker, hits hard, he’s really fast, and he’s athletic, but outside of that his skill set, if we’re looking at the skillset side of knocking people out I’m going to say his well-roundedness is not really all there, I’m not saying he can’t do it, he can’t do it all, but when he fights he primarily just strikes with his hands that’s pretty much it.”

Finally, Sterling gives his prediction for his fight Moraes. “I’m going to go out there and push the pace,” Sterling explains. “I’m going to put in work and cash out B.I.W.C.O. I think that second round I’m going to push the pace, get him, get on his legs early, fire those kicks, fire those punches down the middle, I’m going to be moving. I’m going to be moving, grooving, I’m just going to go out there and do my thing man, so I’m, we got to figure out what our skillsets are, what we bring to the table and I’m just going to, we’re just going to pull up a chair and see how we’re going to have to work this out.”

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Will Fleury discusses incident on “The Fighter” and upcoming bout on December 16th

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Earlier this week footage from EFC’s “The Fighter” emerged on social media. The video showed SBG’s Will Fleury being struck with countless illegal blows to the spine and to the back of the head. At first glance viewers would look and see the first strike then await the referee to stop the action and warn the other fighter. Unfortunately, that did not happen, at long last, the fight was stopped, however, instead of a disqualification win for Fleury. It was ruled a no contest. The video bodes the question to what the referee was doing as well as raising the awareness of fighter safety.

Following all the in cage drama, Fleury was forced out of the show after being told he was concussed despite no medical tests being done on him. With everything said and done, Will looks back on the situation with frustration after all the errors made by EFC.

“The situation was a mess on a number of levels. There was huge potential in the show if they’d let me fight on. But they’ve made a series of inexcusable errors that have led to this ridiculous situation. I think they wanted to brush this all under the carpet and pretend it never happened. They basically treated me like I was a problem that they didn’t want to have to deal with.”

When looking at the in-cage issues Fleury does not blame EFC, as it was, of course, the referee’s fault. The manner in which they went about removing him from the show amongst other things is something he found speculative though.

“The EFC is a promotion, their goal is profit, not fair sport. In fairness, they can’t be held accountable for the referee’s incompetence. But, how they decided to deal with it afterwards was very questionable.”

Currently, in MMA, fighter safety is one of the most talked about things, from weight-cutting to late stoppages. Ireland, in particular, takes extra precaution with the introduction of Safe MMA. In his bout, Fleury’s safety did not look like it was in the best interest of the referee. Fleury recalls meeting the ref a week later and showing him the footage only to be taken back and annoyed at the referee’s response of not seeing any issue.

“If your role as a referee is to ensure fighter safety, he clearly failed miserably. Honestly, I think he’s just not competent for the job. I don’t know how long he’s been involved in the sport for but I met him at a show a week later and showed him the video. He didn’t really think any of the shots were to the back of the head, I got so angry, I couldn’t talk to the guy. Also, It was called a no contest because my head was moving apparently that doesn’t make sense either”

Considering his health was at risk due to the referee’s actions, Will is feeling fit and well with no issues coming out of the fight.

“Yeah, it honestly seems fine. I genuinely felt fine right afterwards and in the days after too. I was winning challenges in the house 16 hours after the fight. looking at the footage is very grim tho, who knows what sort of damage its done in the long term, hopefully very little”

For those who don’t know, Will is scheduled to fight Gordon Roodman on December 16th. Not exactly pleased with the new fight offer, he is glad to finally be able to showcase his abilities but doesn’t see this fight as any consolation for what happened.

“I wouldn’t say pleased. But it gives me a welcome outlet for my frustration and I finally have a platform to show just how good I am at whooping ass. No, It’s not really a consolation. I don’t think they give a shit about what’s fair. They just reckon they can make money from me. You can expect a 1st round TKO/KO”

Will has a very close friendship with teammate Ben Forsyth, having fought before he detailed how they became friends afterwards. After mentioning how it’d be cool to fight on the same card as Ben he details that getting those ever so scarce fights at the higher weight classes come first.

“Ben contacted me about becoming less of a twat so I gave him some advice and things blossomed from there. Yeah, that’d be great but our number one priority for both of us right now is just getting the fights.”

Will then went on to detail the hardship in getting fights on the regional scene.

“Yeah, it’s a serious struggle especially when you’re known to be a good fighter and people are trying to look after their records. there’s also just not that many guys. I’ve fought twice and I’m already the best Middleweight in Ireland. If it were up to me I’d have a lot more but still, that shows you how few guys there are. and if anyone has an issue with me being the best Middleweight in Ireland make 84 and I can prove you wrong”

For those who haven’t seen the footage mentioned above, here it is. Be sure to keep an eye out for Will in his upcoming bout a few weeks from now.

EFC was approached for a comment on this footage, however, have unfortunately not responded.

This is how my time on TF1 ended. 15 elbows, 11 directly to the back of the head, 3 to the spine with the other elbow after the referee tries to stop him. I had been dominating this fight up to this point and was keen to continue (I have to full fight footage proving this). I was told I couldn’t. The fight was declared a no contest rather than a DQ as I was “moving my head”. I was then booted out of the tournament because I was “concussed” (never did any tests to prove this and I was winning challenges in the house 16 hours after this happened) I was the best fighter in that house by a considerable distance and would have smashed any of the other 10 contenders if given the chance. I proved it in every training session and every legal moment in any of my fights. I’ve been denied the chance to earn a decent contract and get my title shot. I’m Will Fleury. I win shit these fucks have disturbed the natural order and I will restore it. #Bullshit #TF1 #irishmma #EFC #mmanews #mmafighting #trykeepmedown #rawbastard #resilientbastard

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