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MMA Latest & REVGEAR EUROPE announce partnership seeing eye to eye on MMA equipment

Jim Edwards

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“REVGEAR is a brand real fighters everywhere can believe in, whether they are from MMA, Boxing or any one of the combat sports practiced every day by millions across the world.”

Says Alex Wright, the Managing Director of one of the UK’s biggest Boxing and MMA Equipment companies Fightstorepro.com who brought the REVGEAR brand to Europe in 2011.

Why?

“Because REVGEAR cares about what they produce and really think about the gear they make, It has a pedigree, integrity and quality of inventory that very few fight brands match, we’ve added some European flair into the mix and now it’s set to take over.”

REVGEAR’s ambitions and quality is something that was quickly recognised by MMA Latest and according to Jim Edwards, one of the MMA Latest owners, a partnership between the two could not have come at more of an opportune time:

“Here at MMA Latest we have been looking for an equipment company that we can trust to recommend to our fans and REVGEAR couldn’t be a more perfect partner for us to work with. The attention to detail and care taken to design the equipment is showcased by the quality.

Revgear has been recommended to us by several of the MMA athletes that we work with so we are delighted to help them continue their growth and achieve their goal of becoming the ‘go-to’ equipment brand for all the athletes all over the world.”

Alex Wright of REVGEAR shared Edwards’s sentiments about the new partnership:

“Over the last 5 years we have had a lot of proposals from media based companies about partnerships but at Fightstorepro and REVGEAR Europe we have been fortunate to have an excellent creative team and usually turned them down.

MMA Latest brought a lot to the table and they were so passionate like we are about the sports we are working we had to choose them as our media partner in 2016.”

About REVGEAR

b6595dbb-0471-4f22-aa06-139d2bb4a4d3 - CopyIn a major period of change in the MMA World choosing who you do and do not endorse could never be more important so as 2016 sees the much talked about Reebok deal with the world’s top MMA Promotion the Ultimate Fighting Championship truly take hold the MMA Equipment industry looks to adjust to a new era much more in line with other more mainstream sports.

REVGEAR Sports from Los Angeles California welcomed this change and although they may be unknown to many in Europe they have been producing high-quality Boxing, Martial Arts and MMA Gear for two decades in the USA. With many lines still manufactured in America their innovation and quality has made them the favourites of over 2000 Academies across North America that include giants of the MMA sport such as Erik Paulson’s CSW, Chute Boxe Legend Rafael Cordeiro of Kings MMA, Sittyodtong home of American Muay Thai and MMA coach Mark Dellagrotte, Cesar Gracie and many more.

edecf17f-ab33-4f12-8ded-9ebe11b58cfaEurope was always the next step for REVGEAR and when the American brand hooked up with www.fightstorepro.com best known for its range of boxing gloves and high-end MMA Equipment in 2011 it started a journey that five years later has brought about REVGEAR EUROPE.

“When we started working with Fightstorepro back in ’11 we knew they shared a lot of our ethics and beliefs about fight equipment. Since then they’ve developed from a distributor into our European branch and we’re excited going into the next period with the UK team!” Paul Reavlin; President of REVGEAR SPORTS.

80b3dc16-ccf4-46ff-915f-9e6f964124c8 - Copy“We knew it was important to build like RG did in America; get the gear to the real people, the ones who know the difference that good gear makes to their performance in training and ultimately in competition; whilst some brands threw gear at everyone in flimsy sponsorships we worked with a select few and have been lucky enough tocollaborate with guys such as Jimi Manuwa, Mike Wilkinson, Ross Pearson, Andy Ogle, Arnold Allen, Alex Enlund who not only liked the equipment gave us real feedback on it; help us develop and grow….This is a two-way street Gary Thompson; RGE Digital Media Executive.

So why is the new challenge that has seen so many MMA brands run screaming away into unchartered territory or worse, go out of business so welcomed by one of the most under-rated manufacturers in the business today? Simple; Revgear have much more in common with top of the line Boxing and Muay Thai brands than with the often more fashion orientated MMA brands that dominated the UFC during what may yet become considered still the early days of the sport as it moves into mainstream acceptance.

“Revgear President Paul Reavlin frankly hates marketing….his eyes glaze over when someone wants to talk about adverts or websites but tell him the padding is too thin on a shin guard or an idea on how to improve a Thai pad the guy is all ears….he absolutely loves innovation and making the best gear…That’s the type of brand I want to buy” Alex Wright.

d52d500d-56b3-4de6-8399-f4f304a32b91Revgear Europe have adopted an updated version of the first logo ever used by Revgear in 1996 as a homage to roots of the brand when they were working with the legendary Marco Ruas and Bas Rutten in LA. The new apparel range has echoes of Converse and the American Collegiate style so easy to use as gym or leisure wear. RGE are pressing into boxing too with an endorsement of WBC International cruiserweight champion Jon Lewis Dickinson and a new Range of Boxing gloves reminiscent of famous Mexican lines.

Working together, MMA Latest and Revgear have big plans to make the sport and the highest quality equipment brand more readily available for all MMA fans and athletes around the world. No bigger proof point of this will be the launch of a competition coming very soon where entrants will have the chance of winning some REVGEAR gear and a grand prize of a ticket to the sold-out UFC London event in February.

Please follow @REVGEAREUROPE

Please Visit www.REVGEAREUROPE.CO.UK

88949495-efd3-48fc-962b-c8677f62e6f3 - Copy

 

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UFC 222 Re-Worked with Cris Cyborg vs. Yana Kunitskaya, and Frankie Edgar vs. Brian Ortega

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UFC 222 has been saved, and it didn’t take a superhero to lift the burning boulder which was Max Holloway’s injury and withdrawal. All it took was a female named Cyborg and a man with a demeanor so smooth, he could be mistaken for an alter-ego. Cris Cyborg now serves as the UFC 222 main event when she defends her featherweight belt against Yana Kunitskaya. Frankie Edgar bumped down to the co-main event to face Brian Ortega in what is likely a title eliminator. The news of the UFC 222 revival originally stemmed from a report by MMAFighting.com and confirmed later in the evening by the UFC.

Over the course of the week, reports surrounded the Las Vegas card and whether it would survive. Multiple options were reportedly being mulled over; cancelling the card outright, changing the pay-per-view (PPV) to a ‘Fight Night’ with an Edgar vs. Ortega main event, Dillashaw vs. Garbrandt 2 main event, among others. Ultimately, the promotion landed on Cyborg vs. Kunitskaya as the new main event, while also booking Brian Ortega.

This adjustment of the card places their women’s Featherweight champion in the second PPV main event in three months. Cris Cyborg recently put her undisputed Featherweight title on the line against Holly Holm at the year ending card, UFC 219. She successfully defended her belt by unanimous decision, in what was an amazing technical display from the Brazilian. In her octagon career, Cyborg is undefeated in her four appearances with three KO/TKO stoppages.

The second half of the new main event, Yana Kunitskaya, makes her UFC debut against the scariest women on the roster. If the 145 lb. champion was not enough of a challenge, Kunitskaya also makes her first appearance in the division since defeating Cindy Dandois in December of 2010. Of Russia descent, her most recent performances came inside the Invicta FC cage. At the female-only promotion, she posted a record of 1-1, with 1 No Contest. Her loss and no contest, both came at the hands of former UFC Featherweight title challenger, Tonya Evinger.

Turning to the co-main event, both fighters have been relatively inactive but, for good reason. Brian Ortega amazingly forced perennial men’s Featherweight contender, Cub Swanson, to tap in the second round of their ‘Fight Night: Fresno’ contest. Ortega fought twice in 2017, but more-so stayed inactive following his stoppage victory over Swanson. The Californian contender announced his desire to wait in line for the next title shot following the recent victory.

For Frankie Edgar, his last fight took place at UFC 211 when he absolutely demolished young and rising star, Yair Rodriguez. A card which took place last May. While Ortega holds an undefeated record, Edgar is undefeated in his previous 9 fights, excluding people named Jose Aldo.

UFC 222 takes place at the T-Mobile Arena in Las Vegas, Nevada on March 3rd.

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UFC Middleweight Champion, Robert Whittaker Announces Birth of Third Child

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Times seem dull and dreary for the UFC’s Middleweight Champion, Robert Whittaker. The New Zealand born fighter withdrew from the promotions event debut in the eastern region of his residence, Australia. UFC 221, which takes place this Saturday, booked Whittaker to defend his title for the first time against former division champion, Luke Rockhold. His withdrawal was due to mistreatment of a serious staph infection inside of the Australians stomach.

It couldn’t get much worse, having to disappoint fans, and missing the first UFC event in eastern Australia. As it turns out, it could not get worse for Whittaker. Life only got better, as he had the pleasure of announcing the birth of his third child.

His new child is the champions third and first girl. Information regarding his child is limited as this moment is a tender and special time for the Whittaker family.

UFC 221 takes place in Perth, Australia at Perth Arena on February 11th. The cards main event features Whittakers short notice replacement, Yoel Romero taking on Luke Rockhold. Much to the satiety of fans, an interim belt is not in the equation in this instance.

Thank God. Excuse me, thank Dana White.

UFC 221 also features the ‘Super Samoan’ Mark Hunt vs. Curtis Blaydes, Tai Tuivasa faces Cyril Asker, Alexander Volkanovski vs. Jeremy Kennedy and more.

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Dhiego Lima vs. Yushin Okami added to Glendale, Arizona card

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Fights, fights, fights, the world-wide leader in MMA added another fan-friendly bout to the already exciting ‘Fight Night: Glendale’ card. Two time ‘Ultimate Fighter’ finalist, Dhiego Lima takes on veteran Yushin Okami. Lima took to Instagram earlier today to announce the news.

Four days after adding an important Heavyweight clash to UFC Glendale, the promotion booked another crucial bout, in the Welterweight division. While, neither fighter ranks inside the top 15 of the Welterweight division, both sit at pivotal points in their career. In the case of Lima, he comes off a second appearance on the reality series, The Ultimate Fighter. Much like his first appearance, the Welterweight made the competition finals.

Lima first appeared on the reality series during Season 19: Team Edgar vs. Team Penn. In the preliminary round, he defeated Adam Stroup via unanimous decision (2 rounds), to earn a place in the house. From there, he submitted both his quarter-final and semi-final opponents. Lima left the Ultimate Fighter house undefeated, down the line, he did a similar thing on the 25th season of the show. He defeated Hayder Hassan, Gilbert Smith, and Tom Gallicchio, all by unanimous decision leaving the house undefeated for a second time.

Unfortunately, the inverse of his performances in the ‘TUF’ house came to fruition in the finals. In two Ultimate Fighter Finale’s, his record fell to 0-2, following Ultimate Fighter Finale Season 25. What happened to be even more unfortunate, Lima’s opponent at, The Ultimate Fighter Finale Season 25, Jesse Taylor, tested positive for the anti-estrogen agent clomiphene. The sample collected for the failed drug test was in an out-of-competition setting, therefor Lima’s loss to Taylor stands. The loss puts his record with the UFC at, 1-4.

A loss shouldn’t place Lima near the chopping block but, a win would greatly improve his standing with the promotion. The other half of the newly announced bout, is in a similar position.

Yushin Okami made his first appearance for the promotion at UFC 62. Okami earned the victory in his debut. The win marked his third consecutive win in the midst of a six fight win-streak. Over the course of those six victories, Okami defeated Alan Belcher (UFC 62), Kalib Starnes (UFC 64), Rory Singer (UFC 66), and Mike Swick (UFC 69). The Japanese born mixed martial artist remained on the roster for seven more years before being cut following a first round TKO loss to Ronaldo ‘Jacare’ Souza.

Okami fought for various organizations following his release, while also dropping down to Welterweight. When, in the latter part of 2017, he was called upon as a short-notice injury replacement by the UFC. Seven days before UFC Fight Night 117: St. Preux vs. Rua, one half of the main event, Maurico Rua, withdrew due to an apparent knee injury. Okami answered the call, giving him seven days to prepare for rising Light Heavyweight contender, Ovince St. Preux. The Japanese native lost the contest by submission in the opening round.

UFC Fight Night Glendale takes place in Glendale Arizona at the Gila River Arena on April 14th. The main event features Justin Gaethje vs. Dustin Poirer.

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