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UFC renew partnership with Harley Davidson, includes return of Fight for the Troops event

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Today was a big day for the UFC as they confirmed their renewal of their partnership with major motorcycle company Harley-Davidson. Both parties have been in partnership since 2007 and are clearly happy with relationship between them with the announcement of the renewal. The renewal will be a delight for those who have served or are currently serving their country in the military as the renewal highlights the introduction of a military benefits program. This program includes many different benefits including Fight Pass subscription discounts, discounted tickets and much more all included in the press release below. As well as these excellent benefits, this renewal also marks the rebirth of “Fight for the Troops”, the last of these events was held in 2013 where Tim Kennedy KO’d Rafael Natal in the first round. This partnership is evidently an excellent one for bringing the UFC to the troops and is definitely one to be admired and an event certainly to be looked forward to. For all the in-depth details, the UFC official press release is as follows:

UFC today announced the renewal of its longstanding partnership with Harley-Davidson via multi-year extension. The continued collaboration with the world’s most famous motorcycle company will showcase signature branding across multiple UFC-based platforms, including social, digital and programming with events on Pay-Per-View, UFC FIGHT PASS and with global broadcast partners.

“We are excited to continue our partnership with Harley-Davidson,” UFC Executive Vice President of Global Marketing Partnerships Mike Mossholder said. “As a core sponsor since 2007, Harley has played a vital role in the growth of our sport, as our audiences align perfectly with riding enthusiasts and fight fans. Two pillar programs of our new partnership surround two passionate initiatives for both brands: A military program that provides benefits to both active and non-active military personnel, as well as first responders and Harley riders socializing at their local dealerships to watch UFC Pay-Per-View events.”

In conjunction with the extension, both global companies jointly announce a new military platform to offer exclusive benefits to active armed services personnel and veterans. Military men and women, both active and non-active, will be able to access unprecedented offers, including: discounted tickets at select events, discounted subscriptions to UFC FIGHT PASS, fight week meet and greet opportunities with UFC athletes and personalities, entry to invite-only viewing parties and discounted passes to the annual UFC Fan Expo® during International Fight Week. In addition to this program, Harley will continue to offer its free riding academy services to military personnel and first responders.

“In 2007, we began a unique partnership combining two all-American brands, Harley-Davidson and UFC,” said Harley-Davidson U.S. Marketing Director Dino Bernacchi. “Our partnership with UFC has helped expose millions of new consumers to Harley-Davidson, the only motorcycle worthy of being in the Octagon. UFC athletes have spread their enthusiasm for Harley-Davidson outside of the Octagon and together with UFC fans are helping grow the sport of Harley-Davidson motorcycling in the U.S.”

UFC and Harley-Davidson have also launched a new dealer viewing party program which began with UFC 196. The program provides more than 600 Harley dealerships throughout the United States with the ability to host UFC Pay-Per-View events for all fight fans and riding enthusiasts.
For the first time since 2013, UFC and Harley-Davidson will host a UFC Fight for the Troops event in the future. For more information on the UFC – Harley-Davidson military program, please visit www.ufc.com/military.

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UFC 222 Re-Worked with Cris Cyborg vs. Yana Kunitskaya, and Frankie Edgar vs. Brian Ortega

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UFC 222 has been saved, and it didn’t take a superhero to lift the burning boulder which was Max Holloway’s injury and withdrawal. All it took was a female named Cyborg and a man with a demeanor so smooth, he could be mistaken for an alter-ego. Cris Cyborg now serves as the UFC 222 main event when she defends her featherweight belt against Yana Kunitskaya. Frankie Edgar bumped down to the co-main event to face Brian Ortega in what is likely a title eliminator. The news of the UFC 222 revival originally stemmed from a report by MMAFighting.com and confirmed later in the evening by the UFC.

Over the course of the week, reports surrounded the Las Vegas card and whether it would survive. Multiple options were reportedly being mulled over; cancelling the card outright, changing the pay-per-view (PPV) to a ‘Fight Night’ with an Edgar vs. Ortega main event, Dillashaw vs. Garbrandt 2 main event, among others. Ultimately, the promotion landed on Cyborg vs. Kunitskaya as the new main event, while also booking Brian Ortega.

This adjustment of the card places their women’s Featherweight champion in the second PPV main event in three months. Cris Cyborg recently put her undisputed Featherweight title on the line against Holly Holm at the year ending card, UFC 219. She successfully defended her belt by unanimous decision, in what was an amazing technical display from the Brazilian. In her octagon career, Cyborg is undefeated in her four appearances with three KO/TKO stoppages.

The second half of the new main event, Yana Kunitskaya, makes her UFC debut against the scariest women on the roster. If the 145 lb. champion was not enough of a challenge, Kunitskaya also makes her first appearance in the division since defeating Cindy Dandois in December of 2010. Of Russia descent, her most recent performances came inside the Invicta FC cage. At the female-only promotion, she posted a record of 1-1, with 1 No Contest. Her loss and no contest, both came at the hands of former UFC Featherweight title challenger, Tonya Evinger.

Turning to the co-main event, both fighters have been relatively inactive but, for good reason. Brian Ortega amazingly forced perennial men’s Featherweight contender, Cub Swanson, to tap in the second round of their ‘Fight Night: Fresno’ contest. Ortega fought twice in 2017, but more-so stayed inactive following his stoppage victory over Swanson. The Californian contender announced his desire to wait in line for the next title shot following the recent victory.

For Frankie Edgar, his last fight took place at UFC 211 when he absolutely demolished young and rising star, Yair Rodriguez. A card which took place last May. While Ortega holds an undefeated record, Edgar is undefeated in his previous 9 fights, excluding people named Jose Aldo.

UFC 222 takes place at the T-Mobile Arena in Las Vegas, Nevada on March 3rd.

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UFC Middleweight Champion, Robert Whittaker Announces Birth of Third Child

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Times seem dull and dreary for the UFC’s Middleweight Champion, Robert Whittaker. The New Zealand born fighter withdrew from the promotions event debut in the eastern region of his residence, Australia. UFC 221, which takes place this Saturday, booked Whittaker to defend his title for the first time against former division champion, Luke Rockhold. His withdrawal was due to mistreatment of a serious staph infection inside of the Australians stomach.

It couldn’t get much worse, having to disappoint fans, and missing the first UFC event in eastern Australia. As it turns out, it could not get worse for Whittaker. Life only got better, as he had the pleasure of announcing the birth of his third child.

His new child is the champions third and first girl. Information regarding his child is limited as this moment is a tender and special time for the Whittaker family.

UFC 221 takes place in Perth, Australia at Perth Arena on February 11th. The cards main event features Whittakers short notice replacement, Yoel Romero taking on Luke Rockhold. Much to the satiety of fans, an interim belt is not in the equation in this instance.

Thank God. Excuse me, thank Dana White.

UFC 221 also features the ‘Super Samoan’ Mark Hunt vs. Curtis Blaydes, Tai Tuivasa faces Cyril Asker, Alexander Volkanovski vs. Jeremy Kennedy and more.

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Dhiego Lima vs. Yushin Okami added to Glendale, Arizona card

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Fights, fights, fights, the world-wide leader in MMA added another fan-friendly bout to the already exciting ‘Fight Night: Glendale’ card. Two time ‘Ultimate Fighter’ finalist, Dhiego Lima takes on veteran Yushin Okami. Lima took to Instagram earlier today to announce the news.

Four days after adding an important Heavyweight clash to UFC Glendale, the promotion booked another crucial bout, in the Welterweight division. While, neither fighter ranks inside the top 15 of the Welterweight division, both sit at pivotal points in their career. In the case of Lima, he comes off a second appearance on the reality series, The Ultimate Fighter. Much like his first appearance, the Welterweight made the competition finals.

Lima first appeared on the reality series during Season 19: Team Edgar vs. Team Penn. In the preliminary round, he defeated Adam Stroup via unanimous decision (2 rounds), to earn a place in the house. From there, he submitted both his quarter-final and semi-final opponents. Lima left the Ultimate Fighter house undefeated, down the line, he did a similar thing on the 25th season of the show. He defeated Hayder Hassan, Gilbert Smith, and Tom Gallicchio, all by unanimous decision leaving the house undefeated for a second time.

Unfortunately, the inverse of his performances in the ‘TUF’ house came to fruition in the finals. In two Ultimate Fighter Finale’s, his record fell to 0-2, following Ultimate Fighter Finale Season 25. What happened to be even more unfortunate, Lima’s opponent at, The Ultimate Fighter Finale Season 25, Jesse Taylor, tested positive for the anti-estrogen agent clomiphene. The sample collected for the failed drug test was in an out-of-competition setting, therefor Lima’s loss to Taylor stands. The loss puts his record with the UFC at, 1-4.

A loss shouldn’t place Lima near the chopping block but, a win would greatly improve his standing with the promotion. The other half of the newly announced bout, is in a similar position.

Yushin Okami made his first appearance for the promotion at UFC 62. Okami earned the victory in his debut. The win marked his third consecutive win in the midst of a six fight win-streak. Over the course of those six victories, Okami defeated Alan Belcher (UFC 62), Kalib Starnes (UFC 64), Rory Singer (UFC 66), and Mike Swick (UFC 69). The Japanese born mixed martial artist remained on the roster for seven more years before being cut following a first round TKO loss to Ronaldo ‘Jacare’ Souza.

Okami fought for various organizations following his release, while also dropping down to Welterweight. When, in the latter part of 2017, he was called upon as a short-notice injury replacement by the UFC. Seven days before UFC Fight Night 117: St. Preux vs. Rua, one half of the main event, Maurico Rua, withdrew due to an apparent knee injury. Okami answered the call, giving him seven days to prepare for rising Light Heavyweight contender, Ovince St. Preux. The Japanese native lost the contest by submission in the opening round.

UFC Fight Night Glendale takes place in Glendale Arizona at the Gila River Arena on April 14th. The main event features Justin Gaethje vs. Dustin Poirer.

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